Media Impact through film.

Objective: Why did Avatar win best picture of the year for 2009 when there were tons of other better written scripts with unique plots that were not considered.

Hypothesis: It won best picture for the success and amount of money it made rather then for what matters a creative unique plot with great cinematography.

Methods: Random Sampling will be my method in gathering my data. I would ask " Did you support the movie "Avatar" due to the storyline or because of all the hype and images that were surrounding you in advertisements.

Prediction: People were not at all really awed by this creation but were more impressed visually then actually walking out thinking that it was a greatest picture of the year.



The Movie "Avatar" has been rated the best picture of the year for 2009. I believe this is based on propaganda through images. The images have been exposed in making it an environmental awareness type film allowing people to support it so they can feel better about themselves. This is done through the two- step flow theory and opinion leaders that support the cause for the wrong reason such as giving their opinion because of the success than to actually have an idea of what a good film consists of. This leads to social advertisement in giving bad opinions causing more support to a film that could have waited to be viewed at home when available for rent.

Visually it was exciting and new. I can support that as a viewer to the film but it was a typical and non inventive storyline. A little over a million was spent on advertising images which are found throughout the world in people's daily lives such as: Fast Food chains, large corporations etc.... As successful as the movie was we have not heard about any type of funding actually supporting any environmental matter making the cause false.

I believe that this leads to my opinion to the vote of the best picture of the year being biased and was more based in the amount of money it made rather then what should count A unique creative story line.